Xercise1, a Nationwide Fitness Center Chain, Interviews Its Customers to Determine

Multiple Choice

Xercise1, a nationwide fitness center chain, interviews its customers to determine their wants and needs regarding their local center's services, classes, equipment, facilities, business hours, etc.The marketers at Xercise1 are in the process of developing:

A) a marketing database.
B) an external mailing list.
C) a geo-demographic data source.
D) a single-source tracking study.