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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Cross-Selling Involves Marketing
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Cross-Selling Involves Marketing

Question 43

Question 43

Multiple Choice

Cross-selling involves marketing:


A) additional products to current customers.
B) the same product across different consumers.
C) products to different members of the same household.
D) only to one geo-demographic segment.

Correct Answer:

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