Multiple Choice
A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing.This occurs when companies use the magazine to promote their products or services by:
A) having feature stories about products published in the magazine.
B) sending press releases to the magazine.
C) getting free publicity in advice columns of the magazine.
D) paying for bind-in insert cards in the magazine.
Correct Answer:
Verified
Correct Answer:
Verified
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