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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    The Use of Psychographics to Focus on Differences in Consumers
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The Use of Psychographics to Focus on Differences in Consumers

Question 34

Question 34

Multiple Choice

The use of psychographics to focus on differences in consumers' activities, interests, and opinions usually results in segmentation.


A) heavy-user-focused
B) benefit
C) geographic
D) lifestyle

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