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    Advertising and Promotion Study Set 1
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    Exam 6: Market Segmentation, positioning, and the Value Proposition
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    For Most Products and Services,some Users Will Purchase Much More,and
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For Most Products and Services,some Users Will Purchase Much More,and

Question 84

Question 84

Multiple Choice

For most products and services,some users will purchase much more,and more frequently,than others.These consumers are called .


A)  lead users 
B)  switchers 
C)  emergent consumers 
D)  variety seekers

Correct Answer:

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