Multiple Choice
is a term that advertisers created in the mid-1960s to refer to a form of research that emphasizes the
Understanding of consumers' activities, interests, and opinions.
A) Demographics
B) Geodemographics
C) Psychographics
D) Micrographics
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Think about a product that you have
Q20: A brand's is a statement of
Q52: In recent years skillful marketers have merged
Q54: Which segment specifically offers marketers an important
Q57: Characteristics and traits such as age, gender,
Q58: Haley Inc.is a company that manufactures products
Q59: A gourmet ice cream franchise advertises itself
Q60: Any meaningful positioning strategy needs to include
Q61: The basic premise of a positioning strategy
Q70: What is the difference between a consumer