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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    When Ad Agency Professionals Are Creating a Campaign for a Huge
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When Ad Agency Professionals Are Creating a Campaign for a Huge

Question 30

Question 30

True/False

When ad agency professionals are creating a campaign for a huge global retail firm with complex value propositions,
in all likelihood, no single ad can be expected to reflect all aspects of the brand's value.

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