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________ Are Short, Three- to Five-Word Phrases That Capture the Irrefutable

Question 130

Multiple Choice

________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents.


A) Brand mantras
B) Brand symbols
C) Brand logos
D) Brand alliances
E) Brand extensions

Correct Answer:

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