Multiple Choice
Which is the first step to be performed by a marketer in developing effective marketing communications?
A) identifying a target audience
B) determining the objectives
C) establishing the budget
D) deciding on the media mix
E) selecting the communication channels
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Which of the following elements of the
Q24: Which of the following marketing communications tools
Q35: One of the possible objectives of marketing
Q40: Which of the following personal communication channels
Q62: Personal selling refers to people-to-people oral, written,
Q70: _ is one of the sources of
Q79: Trustworthiness is that source of a spokesperson's
Q96: Advertising allows the buyer to receive and
Q112: Public relations is incapable of reaching prospects
Q151: Provide a general description of the four