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The Modern Group Provides Customers with a Diverse Range of Home

Question 122

Multiple Choice

The Modern Group provides customers with a diverse range of home improvement products including, roofing, shutters, roller blinds, solar panels, pergolas and carports. A distinctive feature of all Modern products is that they include free delivery and installation. This is an example of:


A) brand differentiation.
B) image differentiation.
C) product differentiation.
D) service differentiation.
E) personnel differentiation.

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