Manufacturers of the Up- Market Motor Vehicle, Lexus, Target Wealthy

Multiple Choice

Manufacturers of the up- market motor vehicle, Lexus, target wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of:

A) geographic segmentation.
B) psychographic segmentation.
C) intermarket segmentation.
D) loyalty segmentation.
E) international marketing segmentation.