Multiple Choice
One of the legendary pioneers of television advertising, Rosser Reeves, believed that firms should develop a USP for each brand and stick to it. What does USP stand for?
A) universal strategic practice
B) universal sales product
C) unique sales pitch
D) unique services practice
E) unique selling proposition
Correct Answer:
Verified
Correct Answer:
Verified
Q91: The complex set of perceptions, impressions and
Q92: If a marketer segments the market into
Q93: Because consumer needs and wants change with
Q94: In parts of remote outback Australia, people
Q95: Many firms prefer to use multiple segmentation
Q97: Buyers are divided into different groups based
Q98: Which of the following statements BEST describes
Q99: In terms of a segment's structural attractiveness,
Q100: Anastasia and her husband love to eat
Q101: Online behavioural advertising is BEST described as