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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    Because Consumer Needs and Wants Change with Age, to Segment
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Because Consumer Needs and Wants Change with Age, to Segment

Question 93

Question 93

Multiple Choice

Because consumer needs and wants change with age, to segment their market, companies may use:


A) age and life- cycle.
B) need/want relationships.
C) lifestyles.
D) psychographics.
E) income levels.

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