A Food Magazine Carried Out a Segmentation Study of People

Multiple Choice

A food magazine carried out a segmentation study of people who would be interested in subscribing and discovered three distinct groups of potential subscribers: (1) people who wanted to cook the same foods their mothers cooked, (2) people who wanted to learn about the latest cooking trends and fads, and (3) people who were interested in learning about a variety of different international cuisines and exotic ingredients. This magazine is using________ variables for the segmentation study.

A) social class
B) demographic
C) geographic
D) generation
E) psychographic