Multiple Choice
The process by which firms interact one- to- one with masses of customers to design products and services tailor- made to individual customers' specifications is known as:
A) hyper segmentation.
B) mass marketing.
C) mass customisation.
D) differentiated marketing.
E) intermarket segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
Q48: Ideally, the marketer will use as many
Q49: The Cyclops Corporation is attempting to determine
Q50: A food magazine carried out a segmentation
Q51: Supermarket chain, IGA, prides itself on flexibility
Q52: When an effective programme can be designed
Q54: Cosmetics manufacturer, Colorlab have picked up on
Q55: Consumers can show their allegiance to a
Q56: Dividing a market into distinct groups of
Q57: Regardless of the product or market segment
Q58: Which of the following statements is MOST