Supermarket Chain, IGA, Prides Itself on Flexibility to Customise Merchandise

Multiple Choice

Supermarket chain, IGA, prides itself on flexibility to customise merchandise assortment at the store level to meet the needs of consumers in specific geographic areas. Indeed, this point of difference forms a core part of all IGA's promotions. Which of the following BEST describes IGA's approach to segmentation?

A) differentiated
B) individual
C) local.
D) concentrated
E) undifferentiated