The Pattern Known as Double Jeopardy Refers to Which of the Following

Multiple Choice

The pattern known as double jeopardy refers to which of the following?

A) Consumers with high levels of brand loyalty also tend to be the least frequent purchasers of that brand.
B) The observation that most consumers are not 100 per cent loyal.
C) Consumers with high levels of brand loyalty also tend to be the least affluent segments.
D) Eight per cent of your customers are likely to be 20 per cent loyal.
E) Brands that enjoy high levels of consumer loyalty tend to be niche products or small, local services.