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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    A Form of Segmentation That Is Especially Useful When Marketers
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A Form of Segmentation That Is Especially Useful When Marketers

Question 113

Question 113

Multiple Choice

A form of segmentation that is especially useful when marketers want to develop new product concepts is:


A) psychographic.
B) geographic.
C) behavioural.
D) benefits- sought.
E) demographic.

Correct Answer:

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