Multiple Choice
A form of segmentation that is especially useful when marketers want to develop new product concepts is:
A) psychographic.
B) geographic.
C) behavioural.
D) benefits- sought.
E) demographic.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q108: The winning value proposition would be to
Q109: Market positioning is BEST described by which
Q110: Briefly explain how you might segment the
Q111: A firm targets one or more segments
Q112: _is a poor predictor of a person's
Q114: Market segmentation is BEST described by which
Q115: If marketing researchers are looking at benefits-
Q116: The iconic Australian spread, Vegemite, has used
Q117: The place a product occupies in the
Q118: Undifferentiated marketing tends to be most effective