Market Segmentation Is BEST Described by Which of the Following

Multiple Choice

Market segmentation is BEST described by which of the following statements?

A) Researching and preparing detailed profiles of distinct groups of buyers within the marketplace.
B) Evaluating the attractiveness of distinct groups of buyers and identifying the marketing strategies that are likely to be successful with each group.
C) Dividing a market into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
D) Dividing a population into smaller segments of buyers with distinct characteristics that might require separate marketing strategies.
E) Dividing a target market into smaller segments that are likely to purchase a given brand.