Multiple Choice
Market positioning is BEST described by which of the following statements?
A) Selecting distribution channels that will provide the best possible access to target markets.
B) Arranging for a market offering to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers.
C) Negotiating with retailers to have a product or brand occupy a prominent place on retail shelves or retail displays.
D) Offering home delivery to customers.
E) none of the above
Correct Answer:

Verified
Correct Answer:
Verified
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