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  3. Study Set
    Marketing Study Set 16
  4. Exam
    Exam 9: Market Segmentation, Targeting and Positioning
  5. Question
    The Seller Identifies Market Segments, Selects One or More of Those
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The Seller Identifies Market Segments, Selects One or More of Those

Question 3

Question 3

Multiple Choice

The seller identifies market segments, selects one or more of those segments, and develops products and marketing mixes tailored to each segment in:


A) micromarketing.
B) mass marketing.
C) product- variety marketing.
D) target marketing.
E) segment marketing.

Correct Answer:

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