True/False
Most marketers refuse to use gender as a segmentation variable for fear of an adverse public reaction.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q128: When McDonalds restaurants develop different products for
Q129: Briefly explain the steps in market segmentation,
Q130: Which of the available segmentation approaches do
Q131: Concentrated marketing allows a firm to develop
Q132: If a marketing manager segments the market
Q134: A technique that can be used to
Q135: Instant breakfast products are promoted as nutritional
Q136: Mini Case 9- 1<br>A group of investors
Q137: Benefit segmentation may well be the most
Q138: By segmenting the market, a firm can