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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    Concentrated Marketing Allows a Firm to Develop a Strong Position
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Concentrated Marketing Allows a Firm to Develop a Strong Position

Question 131

Question 131

True/False

Concentrated marketing allows a firm to develop a strong position in the segment it serves, but may also increase the risk faced by the seller.

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