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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
  5. Question
    Which of the Available Segmentation Approaches Do You Think Is
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Which of the Available Segmentation Approaches Do You Think Is

Question 130

Question 130

Essay

Which of the available segmentation approaches do you think is most compatible with the spirit of the marketing concept? Defend your choice.

Correct Answer:

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(1) Certainly, all segmentation variable...

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