Matt Believes That the Best Way to Truly Escape from His

Multiple Choice

Matt believes that the best way to truly escape from his humdrum life is on the back of a motorcycle. He has almost saved enough money to buy himself one. After studying all the literature he can find on motorcycles, he realises that there are significant differences among the Yamaha, Harley- Davidson, Honda, Suzuki and Kawasaki brands. He makes a list of the features of each, and then compares this list to his ideal list of features. After careful thought, Matt buys a Harley- Davidson. Matt has engaged in _____ behaviour.

A) dissonance- reducing buyer
B) complex buying
C) variety seeking buyer
D) habitual buyer
E) luxury- seeking