Multiple Choice
Sam and Lizzie regularly read restaurant reviews in their daily newspaper. Whenever they see a favourable review of a restaurant, they will try it out. For Sam and Lizzie, the restaurant reviewer is an example of a(n) :
A) membership group.
B) aspirational person.
C) reference person.
D) social leader.
E) opinion leader.
Correct Answer:

Verified
Correct Answer:
Verified
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