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    Marketing Study Set 16
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    Exam 7: Consumer Behaviour
  5. Question
    The Tendency for People to Remember Good Points Made About
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The Tendency for People to Remember Good Points Made About

Question 3

Question 3

Multiple Choice

The tendency for people to remember good points made about a brand they like and forget good points made about competing brands is known as:


A) selective retention.
B) selective distortion.
C) selective perception.
D) forgetting.
E) selective attention.

Correct Answer:

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