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  3. Study Set
    Marketing Study Set 16
  4. Exam
    Exam 7: Consumer Behaviour
  5. Question
    The Fact That Information Will Be Lost on People Who
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The Fact That Information Will Be Lost on People Who

Question 1

Question 1

True/False

The fact that information will be lost on people who are not in the market for a product for which they may receive information means that marketers must work hard to overcome selective exposure.

Correct Answer:

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