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After Watching Television for Three Hours Per Day as Part

Question 2

Multiple Choice

After watching television for three hours per day as part of a research study, a respondent was asked to list the ads that he had seen. He could only list two ads, both of which were promoting sporty cars. This response is best explained as an example of selective:


A) forgetting.
B) distortion.
C) exposure.
D) retention.
E) perception.

Correct Answer:

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