A Research Technique Often Used in Concept Testing Involves Comparisons

Multiple Choice

A research technique often used in concept testing involves comparisons of different product concepts by measuring consumers' trade- offs in preferences and intentions to buy, and simulates how consumers might react to changes in current products or to new products is known as:

A) conjoint analysis.
B) factor analysis.
C) correspondence analysis.
D) discriminant analysis.
E) cluster analysis.