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    Marketing Study Set 16
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    Exam 11: New Products
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    A Detailed Version of a New Product Idea, Stated in Meaningful
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A Detailed Version of a New Product Idea, Stated in Meaningful

Question 48

Question 48

Multiple Choice

A detailed version of a new product idea, stated in meaningful customer terms is known as a(n) :


A) working model.
B) sample product.
C) concept.
D) idea.
E) prototype.

Correct Answer:

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