A Study of 200 Moderate- To- High- Technology New- Product

Multiple Choice

A study of 200 moderate- to- high- technology new- product launches found that the single most important success factor is:

A) having a unique superior product.
B) quality of execution at each stage of the new product development process.
C) capacity for technological and market synergy.
D) sufficient product development funds.
E) the absence of competition.