Under Which Conditions Should a Marketer Consider Investing in the Cost

Multiple Choice

Under which conditions should a marketer consider investing in the cost of test marketing?

A) when management have questions about the optimal marketing mix for the new product and/or its market acceptance
B) when management are not confident of the new product's market probable success
C) when the costs of research and development are relatively high
D) all of the above
E) none of the above