The Stage of the New Product Development Process in Which

Multiple Choice

The stage of the new product development process in which the marketer develops product ideas into alternative product concepts, attempts to ascertain the attractiveness of each concept with customers to find out how attractive each concept is to customers, and selects the best concept for further development is known as:

A) product testing.
B) prototype development.
C) concept testing.
D) market testing.
E) concept development.