After Carlton Foods Evaluated Many Cereal Product Ideas and Before

Multiple Choice

After Carlton Foods evaluated many cereal product ideas and before any prototype was developed, the cereal company selected three ideas to present to a group of consumers. The consumer group was asked to evaluate the three product ideas in terms of their market acceptance and marketability. This stage of new product development is called:

A) test marketing.
B) concept testing.
C) business analysis.
D) idea screening.
E) concept development.