A New Product Department Is Excited About a New Concept

Multiple Choice

A new product department is excited about a new concept for a suntan lotion that goes on blue and fades away as the ability of the lotion to protect skin disappears. Projected sales, growth and profit looked very promising. The idea has been passed to R & D to determine if the product could be feasibly made. At this point, the new product department's idea is in the stage.

A) concept testing
B) idea generation
C) commercialisation
D) concept development
E) test marketing