Multiple Choice
An industrial marketer asks a select group of potential customers to agree to use the new product for a limited time. This type of test marketing is known as a:
A) controlled test market.
B) trade show test.
C) dealer display.
D) product- use test.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q55: A marketer of new shower screens with
Q56: The Alpha Corporation is just beginning to
Q57: The costs associated with test marketing are
Q58: If a firm can afford to retain
Q59: Briefly describe the role of business analysts
Q61: A basic and distinctive mode of expression
Q62: A new product department is excited about
Q63: The stage of the new product development
Q64: During new product development, the main purpose
Q65: The head of Research and Development at