Multiple Choice
During new product development, the main purpose of the business analysis may perform a number of functions. Which of the following BEST describes the purpose?
A) to estimate the resources that will be needed to support the new product in its first few years
B) to evaluate the extent to which the new product proposal fits with the corporate mission
C) to evaluate the financial viability of the new product proposal
D) to outline the marketing strategies and tactics that will be used to commercialise the product
E) to evaluate the probable competitor responses to any new product launch
Correct Answer:

Verified
Correct Answer:
Verified
Q59: Briefly describe the role of business analysts
Q60: An industrial marketer asks a select group
Q61: A basic and distinctive mode of expression
Q62: A new product department is excited about
Q63: The stage of the new product development
Q65: The head of Research and Development at
Q66: A test market that is conducted in
Q67: Market modification involves the search for new
Q68: A product concept is a detailed version
Q69: Standard test markets are rarely used because