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During New Product Development, the Main Purpose of the Business

Question 64

Multiple Choice

During new product development, the main purpose of the business analysis may perform a number of functions. Which of the following BEST describes the purpose?


A) to estimate the resources that will be needed to support the new product in its first few years
B) to evaluate the extent to which the new product proposal fits with the corporate mission
C) to evaluate the financial viability of the new product proposal
D) to outline the marketing strategies and tactics that will be used to commercialise the product
E) to evaluate the probable competitor responses to any new product launch

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