Which of the Following Statements About Product Development in Service

Multiple Choice

Which of the following statements about product development in service firms is false?

A) On average, innovation tends to be less innovative because service firms tend to be smaller.
B) On average, service firm innovations tend to be more incremental and less structured.
C) On average, service firm innovations tend to be social or organisational rather than based on R & D.
D) On average, service firm innovation is more likely to be based on process improvements.
E) All of the above are true.