A Company That Invested $12,000 in Training Its Salespeople to Become

Multiple Choice

A company that invested $12,000 in training its salespeople to become problem-solvers for its customers could use which of the following methods to see if the participants supported the company's new relationship marketing objective?

A) Critical incident techniques
B) Cost-benefit analyses
C) Before-and-after tests
D) Time-series analyses
E) Any or all of the above