The Salesperson's Role Is Particularly Susceptible to Problems with Role

Multiple Choice

The salesperson's role is particularly susceptible to problems with role perception because:

A) Sales managers typically closely supervise their sales forces
B) Sales territories are frequently modified
C) The salesperson has a large number of people he or she must satisfy
D) There are few people the salesperson can confide in when he or she has a problem
E) Selling is the only source of one-to-one communication for a company that wants to use integrated marketing communications