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    Sales Force Management Study Set 1
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    Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management
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    The Question of What Business a Firm Is in Is
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The Question of What Business a Firm Is in Is

Question 73

Question 73

Multiple Choice

The question of what business a firm is in is addressed in its:


A) Organization-wide strategic plan
B) Opportunity analysis
C) Tactical plans
D) Mission statement
E) Market segmentation strategy

Correct Answer:

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