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    Sales Force Management Study Set 1
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    Exam 3: Linking Strategies and the Sales Role in the Era of Customer Relationship Management
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    To Build a Relationship-Based Enterprise and to Improve the Effectiveness
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To Build a Relationship-Based Enterprise and to Improve the Effectiveness

Question 80

Question 80

Essay

To build a relationship-based enterprise and to improve the effectiveness of CRM, managers need to address questions in what three areas?

Correct Answer:

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Customers, relations...

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