Multiple Choice
Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach. Today you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue, and Alka-Seltzer Heartburn Relief) . Each Alka-Seltzer product is targeted to a slightly different market segment. The maker of Alka-Seltzer is using:
A) product targeting.
B) product segmentation.
C) market sectioning.
D) product differentiation.
Correct Answer:
Verified
Correct Answer:
Verified
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