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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    All of the Following Factors Are Essential to Develop Both
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All of the Following Factors Are Essential to Develop Both

Question 106

Question 106

Multiple Choice

All of the following factors are essential to develop both market potential and sales forecast estimates EXCEPT:


A) time period involved.
B) market share.
C) market segments involved.
D) unit of measurement.

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