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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Reference: 09-01 TB Figure 1
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Reference: 09-01 TB Figure 1

Question 103

Question 103

Multiple Choice

Reference: 09-01
TB Figure 1
Reference: 09-01 TB Figure 1    -Cell  B  in TB Figure 9-1 represents which stage of the market segmentation process? A) Execute marketing program actions B) Establish a marketing protocol C) Link needs to actions D) Identify market needs
-Cell "B" in TB Figure 9-1 represents which stage of the market segmentation process?


A) Execute marketing program actions
B) Establish a marketing protocol
C) Link needs to actions
D) Identify market needs

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