A Business Firm Segments Its Markets When This Strategy Increases

Multiple Choice

A business firm segments its markets when this strategy increases its sales revenue, profit, and ROI. When its increases in expenses more than offset the potentially increased revenues from segmentation, it should:

A) terminate as many employees as possible to save money.
B) not attempt to segment its market any further.
C) reduce production costs, which will lower quality.
D) act as its own distributor.