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Nexus 6P, a Smartphone Offered by Google and Motorola Allows

Question 191

Multiple Choice

Nexus 6P, a smartphone offered by Google and Motorola allows users to personalize the colours, case, and engravings online before purchasing. This is an example of which strategy?


A) mass customization
B) product sampling
C) usage segmentation
D) product extrapolation

Correct Answer:

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