Pepperidge Farm Has Developed New Thick-Sliced French Toast Swirl Bread

Multiple Choice

Pepperidge Farm has developed new thick-sliced French Toast Swirl bread. The company realizes most people who eat toast for breakfast, see it as a side dish. Pepperidge Farm's ads advise consumers of this bread that this new product "doesn't go with breakfast. It is breakfast." Which segmentation variable is being used in this example?

A) family size
B) behavioural
C) demographics
D) psychographic