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Heinz Ketchup Sells Their Traditional 'Red Ketchup' Product in Three

Question 21

Multiple Choice

Heinz Ketchup sells their traditional 'Red Ketchup' product in three market segments. One of the advantages of this strategy is________ is avoided.


A) creating a service gap
B) strategic planning
C) the extra cost of developing and producing additional versions of the product
D) indirect distribution and logistics problems

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